Speedo Logo

Speedo LogoSpeedo Logo PNG

Speedo is one of the few lucky brands whose old emblem was so successful that it has survived over the years. The Speedo logo has always featured a boomerang design. The emblem symbolizes the clean cut of swimmers through the water and their fast return on the following lap. However, there have been some updates to make it meet the requirements of modern design trends.

Speedo Slogan
  • Fueled by water.

  • Speedo. Born in the water.

  • Advertising Speedo. Make waves.

  • Worn by world champions my speedo

Meaning and history

Speedo Logo history


Speedo Logo-1914

Alexander MacRae, the Speedo founder, emigrated from Scotland to Sydney, Australia, in 1910. In 1914, he established his company and called it MacRae and Company Hosiery. The name “Speedo” was introduced as a result of a naming contest in 1928. The brand was named “Speedo,” while the company, which now sold swimwear, was renamed Speedo Knitting Mills.

On the older versions of the logo, the boomerang is not as sharp as on the original one. This is especially noticeable on the ends on the left side, although the right end is also more rounded. The word “Speedo” in the older emblem was positioned inside the boomerang.

Later, the designers made the right ends of the boomerang longer and moved the word “Speedo” out of its borders. The company name was blue and featured a decorative type with a retro touch.


Speedo Logo-2004

The boomerang went gold, while the brand’s name went white. Both elements were placed inside a black rectangle. The type was now a simpler, more dynamic lowercase one.


Speedo Logo

The Speedo logo grew simpler and better legible. The black rectangle disappeared, while the company name moved to the left side. The boomerang became smaller.

While originally, the name of the brand was gray, the designers later colored it red.