Answear Logo

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Answear Logo
Answear is a Polish online store, which was established in 2010. The e-shop specializes in clothing and accessories for the whole family, offering the latest world’s trends at affordable prices. The company has a nationwide delivery service and makes everything for its customers to feel protected while making payments.

Meaning and history

The visual identity of the online fashion retailer is minimalist and sleek. The logotype in black is executed according to all the canons of contemporary branding design and is sharp and recognizable.
The monochrome palette of the e-commerce logo is a reflection of power and confidence, it also represents values of style and beauty and fundamental approach of the company to selecting the most fashionable items.
Answear Logo1


The only additional detail on the logo is a solid circle dot after the lettering, which adds style and uniqueness to the whole image.
The black logotype placed on a white background looks strong and modern and ideally complements the bright colors of the clothing and accessories available on the website. It also works well for packaging and tags, representing the retailer as a reliable and serious one.

Font

The wordmark of the e-commerce visual identity is written in the lowercase and executed in a modern sans-serif typeface, which is close to Laszlo font but with “A” modified. The smooth classy lines of the inscription accents on the company’s fashion profile and its essence.
The nameplate is well-balanced and neat yet looks fresh and evokes a sense of progressive character and dynamics.
Answear Logo

Review

The Eastern European fashion retailer offers clothing for men, women, and kids at affordable prices. The e-commerce platform also has a special sale section, where you can buy items with up to 50% discount.
The retailer offers the latest trends and classic styles garments, which will always be actual, aiming to satisfy all their customers across Europe.
The company offers a secure payment system along with international delivery and flexible return policy. They also offer special gift cards with the first order and guarantee the authenticity of every product.