SoundMAX Logo

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SoundMAX Logo
SoundMax is a brand of a sound driver developed by Analog Devices. It is an audio processing algorithm used by Windows, and well-known around the world, yet most part of its users comes from the USA and Canada.

Meaning and history

The SoundMAX logo is a sharp and strong wordmark, executed in black.
The nameplate is divided in two parts with different fonts and thickness of the letters. The “sound” part in all-lowercase is italicized and soft, while the “MAX” in all-caps has straight and strict bold lines.
This combination of smooth and geometric is complimented by a graphical symbol of triangle, which replaces the “A” bar.
Logo SoundMAX

Triangle is a symbol of growth and progress, which shows the brand’s values quite good.
The SoundMAX logo is distinct and strong, it resembles of masculinity and independence.