Smith&Wesson logo

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S&W Logo

S&W is a famous firearms manufacturing company, which was established by Horace Smith and Daniel Wesson in 1856 in the USA. The first success came to the company after the release of the Model 1 Revolver in 1855.

Meaning and history

The Smith&Wesson visual identity is a celebration of the company’s heritage and value of traditions. The brand has an elegant and calm logo, which shows it as a reliable and stable one.

The Smith&Wesson logo is composed of a wordmark with an emblem above it. The nameplate is written in a smooth classic serif typeface, with soft letter lines and distinct serifs. The ampersand sign is slightly italicized, which adds finesse to the logo.

Smith&Wesson logo

The font of the Smith&Wesson wordmark is similar to ITC Clearface, which was designed by Morris Fuller Benton. It is a traditional serif font with sleek rounded lines.

S&W Logo

The Smith&Wesson emblem is a stylized brand’s monogram, enclosed in a circular frame. It features the same blue color, as the wordmark, which creates a harmonized and balanced feeling.

The intertwined capitals of the monogram are complemented by two four-pointed stars, placed on both sides. The elongated ampersand going through both letters adds finesse and sophistication, making the emblem look like a heraldic symbol.

Smith&Wesson logo

The blue color of the Smith&Wesson logo is a reflection of reliability and authority, it evokes a sense of protection and expertise, which are very important for any firearms manufacturer.