Skyscanner Logo PNG
Skyscanner is an online platform for booking flights, which was created in 2002. The company, based in Scotland, offers the widest variety of flights available at the lowest prices possible. It is one of the most popular online travel services in the world.
Meaning and history
Skyscanner is one of the most famous websites for finding travel around the world. Here you can compare prices on flights, hotels, and car rentals, find great deals, and book online without additional fees.
The history of the Skyscanner service began in 2003, when Garrett Williams, a Scotsman, got tired of searching for the cheapest tickets for a ski resort and decided to combine all airline offers into one table on the site.Today, the platform has more than 40 million unique visitors per month and more than 40 million mobile app downloads.
What is Skyscanner?
Skyscanner is the name of one of the world’s most popular air tickets search engines which were established at the beginning of the 2000th. The service is available via a web platform and a mobile app and has its versions translated into 30 languages.
2002 – 2006
The original Skyscanner logo was based on an emblem featuring three arrows. The arrows started in a single point in the middle and were oriented towards three different directions. In fact, it looked like the middle part of the Peace sign turned upside down.
Next to the emblem, there was the name of the brand in a sans serif type. The first three letters were dark blue (like the emblem) and capitalized, while the lettering “Scanner” was grey and was set in lowercase letters. The color and the case helped to create a visual border between the two parts of the words.
2006 – 2008
The arrow symbol grew smaller, but it still was higher than the wordmark. The logo now featured a single color, a shade of blue that was lighter and brighter than the one on the previous version.
The type was still a sans serif one, but now it featured glyphs of a slightly different shape.
2008 – 2012
This one looks almost the same as the previous one, with only subtle modifications in the shape of the glyphs and the emblem (for instance, the arrows have grown thicker, while the “y” has a more rounded end).
2012 – 2015
The era of the cloud logo started. Originally, the cloud was of a bright and light color close to aqua. The wordmark in black was italicized.
2015 – 2019
The previous logo featured a wordmark in all the lowercase letters executed in an italicized sans-serif typeface, with enough space between the letters. The famous Skyscanner emblem was placed above the inscription and depicted a bright blue cloud with three curved lines, forming a rainbow.
2019 – Today
The Skyscanner visual identity was last changed in 2019 and has nothing left from the previous version, which was very recognizable logo design.
The new Skyscanner logo is composed of a wordmark with an emblem on its left. The lettering of the nameplate now has the first “S” capitalized and the tail of the “k” curved. The sans-serif typeface of the inscription looks friendly and strong.
It depicts an arched line with five verticals, coming out of it, symbolizing sunrise. The company wanted to show its progressive approach and to add a friendly and welcoming feeling to its visual identity.
The blue color of the Skyscanner logo became darker and more intense. Not the company’s logo looks more professional and reflects the reliability and stability of the famous online platform.
Font and Color
The confident and bold title case lettering from the primary badge of Skyscanner is set in a modern sans-serif typeface, with the letter “K” modified to create a unique and playful look for the wordmark. The closest fonts to the one, used in this insignia, are, probably, Visby CF Bold, or Cosmata Bold, but with the tail of the lowercase “K” elongated and curved up.
As for the color palette of the Skyscanner visual identity, it is drawn in a bright electric shade of blue. Blue is the color of the sky and air, which evokes a sense of freedom, motion, and speed, and in this deep bright shade, it also represents the confidence, excellence, and professionalism of the company, making the customers feel safe and protected while using the Skyscanner services.
