The American company Sitka is one of the most famous manufacturers of clothing for hunters and related goods for hunting. Sitka Gear is a clothing system made on the basis of the latest achievements in the production of fabrics for hunting enthusiasts. The company also produces clothing for tourism in monochrome colors. Today, the company is not limited to the production of only clothing, it has significantly expanded the range of manufactured goods and produces a huge number of all kinds of accessories for outdoor enthusiasts.
Meaning and History
Sitka was founded in 2005 by professional hunters Jason Hairston and Jonathan Hart. The company became famous despite the fact that it was small. It had only 10 full-time employees. The first models of clothing were designed for mountain hunting enthusiasts. In 2010, the company began producing clothing for forest hunting enthusiasts. The next stage of development was the release of clothing in single-color colors, designed for various types of active tourism. Today, the company is considered one of the leading manufacturers of hunting gear.
What is Sitka?
The Sitka Gear brand produces high-quality clothing for hunters, fishermen, tourists, and lovers of other types of active recreation. In a relatively short period of time, Sitka has become a leader among manufacturers of the highest quality and functional clothing.
???? – Today
The logo design features stylized deer antlers followed by the word “Sitka” in a bold, modern font with bracketed serifs and wide spacing between the characters. The incorporation of antlers in the logo highlights the company’s focus on quality equipment made for performing in the wild. They can also be interpreted as wind gusts, which reinforces the company’s focus on windproof hunting and outdoor apparel. In its overall presentation, the logo is earthy and rough, and it appeals to hunters and outdoor consumers.
Font and Color
The logo uses a classic serif font with high contrast and elegant styling. It is meant to reflect the high quality and comfort of the clothing despite the rugged conditions it will be used. The font is very similar to Bell Medium font.
The logo is done in black, which conveys a sense of professionalism. Black also stands for power, suggesting that the gear is strong and reliable and designed to withstand harsh conditions. Black is a classic color that never goes out of style.