Shiseido Logo

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Shiseido Logo

While the logo of the Japanese personal care company Shiseido went through an update in 2016, the overall style of the design remained pretty much the same.

Meaning and history

Shiseido Logo history

Both the current Shiseido logo and the old one featured the name of the brand in a pretty similar sans serif type. The type would have looked generic if not for the “s’s.” The glyphs have an unusual shape – they look as if the curves of a regular “s” have been slightly straightened. The first “S” is larger than the second one.

The old logo was purple, while the current one is red. Also, the type was slightly thinner on the old logo, while the current version looks bolder.