Seafolly Australia Logo

Seafolly Australia Logo
The history of Seafolly started on the beaches of Sydney, Australia, in 1975. The brand focuses on swimwear, beachwear, and activewear.

Meaning and history

Seafolly Australia Logo


While the company’s products can be rather elaborate, the Seafolly logo is pretty minimalist. The name of the brand is given in a plain sans. All the letters are capitalized and have a lot of breathing space in between, which creates a free and casual impression.
The company also uses a monogram logo comprised of the letters “S” and “F” in the same sans as the main wordmark.