Scratch Logo PNG
Scratch is the name of the children-oriented website, specialized in programming and coding. The language was first introduced in 2003 by MIT Media Las and today is considered to be one of the best educational sources for kids in learning the code.
Meaning and history
The visual identity of the Scratch programming language has had several redesigns throughout its history, but all of its five versions were based on a handwritten logo-type, which only changed its contours thicknesses and color shades.
2002
The first logo of the Scratch platform was introduced in 2002 and only stayed active for several months. It was quite a stylish and laconic badge, with just a dark-blue handwritten lettering set against a transparent background. The thing about the wordmark was its unique designer typeface, which boasted softened square shapes of the characters and slightly narrowed vertical bars of some letters.
2003 – 2005
The logo for Scratch was introduced in 2003 and only stayed with the brand for a year, as it was a monochrome badge with the inscription in all capitals in it. The lettering featured uneven lines and a playful serif typeface, which looked cool and progressive, pointing to the creativity and the children-oriented approach of the product.
2005 – 2007
In 2005 the Scratch logo was redrawn, with the jumping wordmark set in a new typeface — a contoured serif typewriter font with white bodies of the letters, which looked voluminous due to the thin outlines and a slight shadow. It was quite a funky but at the same time very confident badge, which brilliantly reflected the mood of the platform and its idea.
2007 – 2013
The redesign of 2007 brought a new palette to the Scratch logo, and now it was ex-ecuted in gradient orange and white, where the main text featured orange lines, outlined in white, and with a distinct light gray shadow, which added volume to the logo, making in layered and three-dimensional. The contours of the letters were re-fined and now featured smooth solid shapes, though the jumping placement from the first version was kept in this one.
2011 – 2013
In 2011 another version of the logo was created, but it was barely used by the brand. The logo featured the same orange and white color palette, but with thinner orange lines and the wider white part. The shadow was narrower than on the version, created in 2007.
2013 – 2019
The logo, designed in 2013, was based on the version from 2011, but with no gradient colors and gloss. The only new thing here was a smooth blue outline, which added brightness and contrast to a light and tender logo. The new palette made the Scratch emblem look fresher and bolder.
2019 – Today
The redesign of 2019 has kept the recognizable style of the Scratch lettering, yet played with the colors, so now the inscription is set in bold white bars against a solid orange banner, which repeats the contours of the wordmark. The intense orange of the new logo stands for energy and joy, while white adds seriousness and stability to jumping characters.
Font and color
The handwritten playful Scratch typeface is a combination of a traditional typewriter-style font with its long serifs, and kids drawing, where there are no straight lines. The inscription looks friendly and funny, being memorable and recognizable by kids and parents all over the globe.
The orange and white color palette symbolizes energy, warmth, and progress, re-flecting the purpose of Scratch and its mood. This color combination is soft and tender, yet also dynamic and progressive, standing for growth, development, and fun learning.
