San Diego Zoo Logo

San Diego Zoo LogoSan Diego Zoo Logo PNG

San Diego Zoo opened in 1916, is considered to be the first zoo in America, to re-create the animals’ natural habitats and to make a cage-less exhibition. The San Diego Zoo is home to more than 3 5” thousand of animals and is the most visited zoo in the country.

Meaning and history

San Diego Zoo Logo history

1916 – 2010

Logo San Diego Zoo
The very first logo was created for San Diego Zoo in 1916 and stayed with them for almost a century. It was a simple two-leveled logotype in two colors. With the “San Diego” in the uppercase written in blue sans-serif above enlarged and bold lime-green “Zoo”. It was a bright and simple badge, which looked solid and confident.

2010 – 2021

San Diego Zoo Logo-2010

The San Diego Zoo logo, designed in 2010, is bright and instantly recognizable. The use of colors and modern shapes no of the letters make the zoo’s visual identity remarkable and unique.

Bright green in the main color of the palette, symbolizing nature with its flora and fauna. It is a color of balance, energy, and progress, the three characteristics that suit the San Diego Zoo a lot.

Executed in a hand-drawn decorative sans-serif, the wordmark features “Zoo” as the main element of the logo. The large bold letters are stylized differently depending on the placement, resembling of different animals, but always keeping a bright green color.

The San Diego Zoo logo is playful and contemporary. It evokes a sense of happiness and fun, being welcoming and friendly. A truly outstanding visual identity design.

2021 – Today

San Diego Zoo Logo
The redesign of 2021 kept the grass-green and white color palette of the logo but changed its concept. Now the bold “San Diego Zoo” inscription in a smooth bold title case is set on the right from a circular emblem with the stylized image of the lion’s head turned to the right and having a green silhouette of the rhino in its right part and a bird — in its mane.