San Diego Zoo Logo

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San Diego Zoo Logo

San Diego Zoo opened in 1916, is considered to be the first zoo in America, to re-create the animals’ natural habitats and to make a cage-less exhibition. The San Diego Zoo is home to more than 3 5” thousand of animals and is the most visited zoo in the country.

Meaning and history

San Diego Zoo Logo history

The San Diego Zoo logo, designed in 2010, is bright and instantly recognizable. The use of colors and modern shapes no of the letters make the zoo’s visual identity remarkable and unique.

Bright green in the main color of the palette, symbolizing nature with its flora and fauna. It is a color of balance, energy, and progress, the three characteristics that suit the San Diego Zoo a lot.

Executed in a hand-drawn decorative sans-serif, the wordmark features “Zoo” as the main element of the logo. The large bold letters are stylized differently depending on the placement, resembling of different animals, but always keeping a bright green color.

San Diego Zoo Logo

The San Diego Zoo logo is playful and contemporary. It evokes a sense of happiness and fun, being welcoming and friendly. A truly outstanding visual identity design.