Nulo Logo

Nulo logoNulo Logo PNG

Nulo is a pet food brand known for its high-quality, grain-free recipes prioritizing protein and low carbs. It was founded by Michael Landa in Austin, Texas, aiming to address the rising obesity and related health issues in pets. Landa, inspired by his pet-sitting experiences, realized the need for healthier pet diets. Nulo’s unique formulations are designed for both dogs and cats, focusing on natural ingredients, essential nutrients, and probiotics to promote overall pet health and vitality.

Meaning and history

Nulo Pet Food, founded by Michael Landa in Austin, Texas, emerged from a unique background. Landa, initially running a pet-sitting business, noticed a prevalent issue among pets: poor diets leading to health problems. This observation sparked his ambition to enhance pet nutrition. In 2009, Landa launched Nulo, blending his passion for pets with a commitment to quality nutrition. The brand stands out for its high-protein, low-carb recipes, avoiding fillers like grains and tapping into the benefits of natural ingredients. Nulo’s approach is holistic, incorporating advanced nutrition science to cater to pets’ health needs.

Its product line, ranging from dry kibble to wet food, also features patented probiotics, supporting digestive and immune health. Under Landa’s guidance, Nulo has grown significantly, maintaining its ethos of promoting pet health through superior nutrition, gaining recognition and loyalty among pet owners who prioritize their pets’ well-being.

What is Nulo?
Nulo is an innovative pet food brand renowned for its nutritionally rich, grain-free formulas. Established with a mission to improve pet health, Nulo emphasizes high-quality proteins and essential nutrients, aiming to enhance the well-being and vitality of dogs and cats through superior dietary choices.


Nulo logo

The logo presents a modern and minimalist design, featuring the word “nulo” in lowercase, sleek black font. Above the letter ‘u’, a stylized red heart shape blossoms, symbolizing love and passion for pets. This heart is partially overlaid on the ‘u’, creating a sense of unity and care in the brand’s identity. The simplicity of the design conveys elegance and a focus on essential quality, reflecting the brand’s commitment to pet well-being.

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