Purina Logo

Purina Logo

Purina is a cat-food brand, created in 1984 is owned and managed by Nestle since 2001. The label is also known for its cat litter and has a few sub-brands, which are all widely popular and distributed across the globe.

Meaning and history

The Purina visual identity was created in 1902 and was never redesigned, just the wordmark’s typeface refined. It is a great consistency and value of the company’s heritage.

The Purina logo is composed of a place rectangle with a white wordmark on it and a square emblem on the left.

The Purina inscription in all capital letters is executed in a traditional serif typeface with straight lines and a lot of space between them. The simplicity and modesty of the font make the logo look timeless and elegant, and the monochrome palette of the nameplate adds a sense of power and authority.

Purina Logo

The iconic Purina emblem is a white and red checkered square, which was designed in 1902 and was inspired by the checkerboard cloth from the brand’s founder’s childhood.

The red and white of the emblem is a representation of passion and energy, with accents on loyalty and reliability.

The strict and strong Purina logo is minimalist and stylish, it looks bright and remarkable on any placement and is instantly recognizable across the globe.