Duracell Logo

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Duracell Logo
Duracell is an iconic brand of alkaline and rechargeable batteries manufacturing company, which was founded in 1920 in the USA by Samuel Ruben and Philip Mallory, a scientist and a manufacturer respectively. Today the brand is owned by Berkshire Hathaway.

Meaning and history

Duracell Logo history


The name of the brand is derived from “durable cell”, and the brand’s visual identity was born in 1971, when the color scheme was chosen.
The Duracell logo is an all-caps wordmark in bold modern typeface with rounded angles of the lettering. It looks friendly and confident.
The color palette of the brand is black and copper, the colors, symbolizing strength and superior quality of the battery.
Logo Duracell
In 1973 Duracell’s bunny mascot was created. The Drumming bunny is a symbol of energy and battery longevity.
The Duracell logo is simple and stylish, showing the professionalism and reliability of the brand, while its mascot reflects the brand’s warmth and unique personality.