Paramount Animation Logo

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Paramount Animation logoParamount Animation Logo PNG

One of the most influential animation studios in the US, Paramount Animation was established in the summer of 2011. It is the animation division of Paramount Pictures.

Meaning and history

Paramount Animation Logo history


The first four features released by the studio did not have a separate logo but used the one of Paramount Pictures.

2011

Paramount Animation Logo 2011
The original Paramount Animation logo looks pretty much like that of its parent company. There is a mountain peak with the word “Paramount” above. The “handwritten” name was inspired by the original Paramount wordmark from more than a hundred years ago (it was introduced in 1912). The structure (mountain plus the wordmark plus the stars) is almost as old – it was first used in 1914.
What makes the design different from the visual brand identity of the parent company is the word “Animation,” which appears below the mountain. We should say it looks pretty heavy due to the very bold sans serif type. The word is arched and, together with the stars, forms a circle.

2019

Paramount Animation logo
A new animated logo was unveiled. Its most characteristic feature is the character named Star Skipper. Little is known about the girl, except that she can be seen in the Paramount Animation logo, skipping a stone across a lake, which turns into a star.
Another important update is the new type used for the word “Animation.” Similar to that used in the name of the parent company, it was also inspired by handwriting. Yet, it has a by far more modern, playful style.
The Star Skipper has an interesting history. When film producer Mireille Soria was hired as the division’s president, she was set the goal to make a new logo. The design team decided to choose a female character as the majority of the team were women. According to Soria, it “captures the magic” of their brand.
The Star Skipper was designed by Christopher Zibach and animated by ATK PLN and Reel FX Creative Studios. It made its debut at the beginning of the new episode of the SpongeBob Movie released in 2020.