Pantene Logo

Pantene logoPantene Logo PNG

Although the Pantene logo has gone through numerous modifications since 1947, most of the versions have something in common: they feature a similar type and a stylized curl.

Meaning and history

Pantene Logo history

1947 – 1986

Pantene Logo 1947
The curl is already there, as is the name of the brand in a simple sans. In the same period, another logo was used. Here, the curl got a more realistic look, while the sans serif type was replaced by a handwritten script. That logotype also depicted a black rectangle with yellow lower part. The curl was placed in the black zone, while the name was located in the yellow one.

1986 – 1997

Pantene Logo 1986
The cure was gone. The word “Pantene” featured a wider and thinner serif type. The background was also gone.

1997 – 2001

Pantene Logo-1997
The type was replaced by a narrower one. You could see a highly stylized curl forming the letter “P.” It was placed on a black rectangle. The name had a black font with slight serifs. Also, they placed the ‘Pro-V’ inscription after the brand name.

2001 – 2006

Pantene Logo-2001
The type was again wide, with barely noticeable serifs. The curl disappeared. On the front of the logo, there was the name, written on a black stripe. The background was a black square with ‘P’, ‘R’, ‘O’ and ‘-V’ characters colored white.

2006 – 2010

Pantene Logo-2006
The font was slightly updated, although its overall style remained unchanged. The curl, in a new shape, reappeared in the Pantene logo. The bronze-colored curl was going through the blue name. It had a bold typeface with small serifs. Below it, we can see the ‘Pro-V’ lettering of a thin sans serif type.

2010 – 2012

Pantene Logo 2010
There were a couple of subtle modifications in the type. First, the position of the curl and its coloring were renovated. Now the lighted curl was placed straightly. Second, the name color and font had changed. The name was recolored darker blue, and now all of the letters had a single size.

2012 – 2016

Pantene Logo 2012
The curl was gone leaving nothing but the name of the brand. The coloring of the name of the brand in 2012 logotype turned to black. The shades of curl became darker as well.

2016 – Today

Pantene logo
The 2016 logo is just the brand name in the same font as it was in 2012.

Font and color

Throughout the years, Pantene was jumping from one font to another, until the brand found its perfect typeface, which contains all the important qualities — elegance, power, and memorability. The font of the capitalized Pantene inscription looks pretty similar to Kertayasa Inside, Hlad Regular, and Regalese with their straight lines and sharp fine serifs.

The color palette of the brand is based around a timeless combination of black and white which sometimes is accompanied by gold details. It is a graphical representation of experience and expertise, along with sophisticated style and high quality of the product.