Pantene Logo

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Pantene Logo

Although the Pantene logo has gone through numerous modifications since 1947, most of the versions have something in common: they feature a similar type and a stylized curl.

Meaning and history

Pantene Logo history


The curl is already there, as is the name of the brand in a simple sans. In the same period, another logo was used. Here, the curl got a more realistic look, while the sans serif type was replaced by a handwritten script.


The cure was gone. The word “Pantene” featured a wider and thinner serif type.


The type was replaced by a narrower one. You could see a highly stylized curl forming the letter “P.”


The type was again wide, with barely noticeable serifs. The curl disappeared.


The font was slightly updated, although its overall style remained unchanged. The curl, in a new shape, reappeared in the Pantene logo.


There were a couple of subtle modifications in the type.


The curl was gone leaving nothing but the name of the brand.