Pantene Logo

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Pantene Logo
Although the Pantene logo has gone through numerous modifications since 1947, most of the versions have something in common: they feature a similar type and a stylized curl.

Meaning and history

Pantene Logo history

1947

The curl is already there, as is the name of the brand in a simple sans. In the same period, another logo was used. Here, the curl got a more realistic look, while the sans serif type was replaced by a handwritten script.

1986

The cure was gone. The word “Pantene” featured a wider and thinner serif type.
Logo Pantene1

1997

The type was replaced by a narrower one. You could see a highly stylized curl forming the letter “P.”

2001

The type was again wide, with barely noticeable serifs. The curl disappeared.

2006

The font was slightly updated, although its overall style remained unchanged. The curl, in a new shape, reappeared in the Pantene logo.
Logo Pantene

2011

There were a couple of subtle modifications in the type.

2016

The curl was gone leaving nothing but the name of the brand.