Palmolive Logo

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Palmolive Logo

While the Palmolive logo has gone through at least six updates since 1948, it has always remained consistent in the main color (green) and the legibility of the name of the brand.

Meaning and history

Palmolive Logo history

1948

The green and greenish colors used in the logo feature a noticeable olive shade.

1970

The olive palette is replaced by cooler colors. The sans serif type is replaced by a serif one.

1990

The green grows darker. It has more blue to it now. A stylized palm leaf appears on the logo, while the type grows more elegant.

1995

The palm leaf disappears, the type grows more generic.

2016 (Latin America)

The word “Palmolive” is capitalized.

2019

In this version, the background is slightly lighter, and there is a yellow trim.

Font and color

The bold and modern capitalized Palmolive wordmark is executed in a strong and solid sans-serif typeface, which reflects the confidence and seriousness of the brand. The clean lines and stable shapes make the typeface of the brand look similar to Contax Pro 75 Bold SC and Intervogue fonts, but the softened angles of “A” and “V” add uniqueness and individuality.

The two shades of green, forest and lime, accompanied by white, represent nature and freshness, symbolizing at the same time such qualities as successful progress and energy. The white text adds a sense of loyalty and reliability to one of the world’s most famous shampoo brands.