Palmolive Logo

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Palmolive Logo
While the Palmolive logo has gone through at least six updates since 1948, it has always remained consistent in the main color (green) and the legibility of the name of the brand.

Meaning and history

Palmolive Logo history

1948

The green and greenish colors used in the logo feature a noticeable olive shade.

1970

The olive palette is replaced by cooler colors. The sans serif type is replaced by a serif one.

1990

The green grows darker. It has more blue to it now. A stylized palm leaf appears on the logo, while the type grows more elegant.
Logo Palmolive

1995

The palm leaf disappears, the type grows more generic.

2016 (Latin America)

The word “Palmolive” is capitalized.

2019

In this version, the background is slightly lighter, and there is a yellow trim.