Onnit Logo

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Onnit Logo
Onnit is an American brand of sports supplements and accessories, which was by Aubrey Marcus in 2011. The company is located in Austin, Texas and offers to ship across the United States. There is also a chain of Onnit Gyms throughout the country.

Meaning and history

The visual identity of the progressive health brand is minimalist yet confident and strong. The text-based logo of the supplements and sports equipment retailer boasts thick clean lines and evokes a sense of power and energy.
The current logo of the company is the most laconic version of all. The previous design featured two variants of color palette and a graphical element inside the nameplate.
Onnit Logo1


Executed in a bold custom sans-serif typeface the wordmark of the original Onnit logo had both letters “N” stylized, with their lines elongated and with the arrow on their ends. The allure was pointing up and down, symbolizing movement and changes. The Green and white color scheme of the logo was a reflection of growth and success. As for the first brand’s icon — it was composed of a green hexagon with an “NN” monogram, where the letters were intertwined by their arrow-bars.
Later the retailer switched to a monochrome color palette, gaining a stronger and more serious look. And after the last redesign, the logo was totally simplified. Now it is black lettering in a white background, without any extra details. As for the icon, it boasts an abstract image, consisting of a curved line, formed by two letters “N” and resembling a wave.
The logo of the healthcare brand is bold and contemporary, it fully reflects the company’s values, its nature, and essence, emphasizing its most important features — dynamics, confidence, and power.

Font

The wordmark of the current logo in all capitals is executed in an italicized am rounded sans-serif typefaces which are pretty close to Neuropol X, with its thick neat lines and a lot of space between the letters, creating a sense of lightness and freshness, yet keeping the serious and fundamental mood of the overall picture.

Review

Onnit Logo
The health and wellness company, based in Texas, offers a wide range of supplements and nutrition packaged through its e-commerce online platform. The brand is widely recognized and respected across the globe for high quality and impressive effectiveness.
On it is specialized in the production and distribution of naturally derived supplements, which are based on the world’s latest research and studies. All the products, sold on the website, are certified and have a complete description of composition and health benefits.
Another section of the company’s catalog is functional fitness equipment. The brand owners several gyms across the USA and is a real expert in terms of sports and well-being, so the equipment they offer on their online platform is definitely worth looking at.
Today the e-commerce platform offers to ship across the United States, but as the company is constantly growing, it can start expanding to international markets pretty soon.