French Connection Logo

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French Connection Logo
French Connection (also FCUK or fcuk) is one of the well-known fashion brands based in the UK. It sells clothing, accessories, and homeware.

Meaning and history

French Connection logo history

The French Connection logo is utilitarian and simplistic. The name of the brand is given in a geometric sans serif type. The basic shape of the glyphs is very close to a square – the letters appear somewhat flattened. The angles on the “o’s” and “c’s” are rounded.
French Connection Logo
The combination of thin strokes and square glyphs slightly damages legibility, yet on the whole, the wordmark is pretty clear.