Ojo Logo

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Ojo Logo
Ojo is a brand of sunglasses founded in 2011 in Cyprus. The brand specializes in high-end eyewear and has retail shops in almost 50 countries worldwide.

Meaning and history

Ojo Logo history


Being a young brand, Ojo doesn’t have a rich visual identity history, yet its logo is stylish and memorable. It is composed of a wordmark and an emblem on its left.
The wordmark is written in all the lowercase lettering, which is hand-drawn. The playful lines of the nameplate are accompanied by the “&” sign, placed inside a dark-gray circle. The ampersand is not the only graphical image of the Ojo logo.
The bright and remarkable Ojo emblem featured an image of stylized sunglasses in a square cat-eye frame. It is composed of two separate fragments, the right one has its vertical bar elongated, which makes it look like a nose.
The yellow and gray color palette of the Ojo logo is creative and energetic, showing the young and progressive brand, which values style and design. Clear and simple shapes of the logo, which all look like they were hand-drawn in a rush, add a sense of modernity and fashion.
The Ojo logo is a perfect reflection of the brand’s philosophy and fashion segment. It is fresh and crispy, dynamic and forward-looking.