Ojo is a brand of sunglasses founded in 2011 in Cyprus. The brand specializes in high-end eyewear and has retail shops in almost 50 countries worldwide.
Meaning and history
Being a young brand, it doesn’t have a rich visual identity history, yet its logo is stylish and memorable.
1968 – 2000, 2012 – 2015
2005 – 2012
The old Ojo logo showcased the word “Ojo” in white inside a green ellipse. The type was a simple yet elegant one. The rounded top of the “J” added a unique touch and also helped to “rhyme” the glyph with the overall shape of the logo.
The elliptical frame was also repeated by the oval replacing the dot above the “J.”
You could also see the word “Nuevo” in red in the previous version.