Vita Coco, one of the leading vendors of coconut water in the global market, has changed its packaging and logo. Vita Coco has become the number one coconut water brand not by chasing trends or popularity, but by trying to make the best quality beverage for people, which not simply quenches your thirst but is good for health. According to the company statements, despite the higher costs, Vita Coco uses only fresh coconut water not concentrate in all its produce, that has become one of its key points of distinction from competitors.
Established in 2004, New York-based company managed not only to make coconut water an ordinary mainstream beverage but transform it into a premium lifestyle drink, maintaining a can-do culture by the brand growth from a small firm to a leader in its sphere, selling flavoured coconut water in 30 countries.
The company decided to renovate the logo, packaging, and overall identity to show consumers the evolution of the brand and gained achievements during the 15 years of its work. Taking into account the successful results of the previous collaboration, Vita Coco invited Interesting Development to make the redesign, because the agency, according to Allison Finazzo, the director of the popular packaged coconut water manufacturer, already had a strong sense of how delicate it is to evolve a visual identity and how to do it subtly and with nuances in order not to disserve the recognition.