After the merger negotiation with Atrium Health had failed, UNC Health Care, the largest healthcare system in North Carolina, set a course for a comprehensive transformation. Apart from the renovation of its medical services and management policy, the non-profit has overhauled its brand by dropping the word “Care” from its name and adopting a new logo.
According to UNC Health’s spokesman Alan Wolf, the healthcare system is changing its identity for the first time since it was established in 1998. The organization’s new look was created by Monigle, a design studio from Denver that collaborated with many different entities including healthcare institutions. The rebrand cost $1 million. However, it’s only 0.02 percent of UNC Health’s annual revenue of $5 billion.
Although UNC Health’s old logo, featuring the Old Well, a construction on the territory of UNC’s campus, had been quite recognizable, the healthcare system decided on a completely new emblem to emphasize its aspiration for modernization. The UNC Health logo with the splitted “N” symbolizes the key changes in the system that will allow to make healthcare services better due to up-to-date technological equipment.
Over the last twelve months, UNC Health has considerably expanded its services to meet the needs of growing population of the Research Triangle. Recognizing that the developing areas of the region need more healthcare facilities, the Chapel Hill-based organization has initiated constructions on new hospitals across the Triangle’s counties.
