New York Life Logo

New York Life LogoNew York Life Logo PNG

New York Life is an American insurance firm, which was established in 1845. Being one of the three leading companies of the segment in the USA, the NYLIC is also among 70 largest corporations by the revenue, according to Fortune500.

Meaning and history

New York Life Logo history

1845 – 1964

New York Life Logo-1845
The very first New York Life badge featured a one-line logotype in black uppercase letters, executed in a very elegant yet bold serif typeface with thick lines and massive serifs on their ends. The lettering was perfectly balanced in space and size, which made the logo look timeless and professional. This badge stayed with the company for a little less than a century, which is more than impressive.

1964 – 1975

New York Life Logo-1964
The first redesign of the New York Life logo was held only in 1964 and this is when the monochrome palette was switched to electric blue and white. The new concept boasted a solid blue square with rounded angles and stylized white lettering in the uppercase placed over the square in three lines, with all the letters connected.

1975 – 1999

New York Life Logo-1975
In 1975 the company comes back to its original monochrome color palette, making the square white and the inscription — black. The badge became strong and geometric due to the use of a strict square black frame, which balanced the black inscription and added a sense of complete design to the image.

1999 – Today

New York Life Logo

The New York Life visual identity is simple yet elegant and positive. It is text-based and its typeface and color scheme are the main design element of the logo.

The current New York Life logo was designed in 2007 by Raphael Boguslav, and was only slightly refined by now.

The three levels of the wordmark, enclosed in a solid blue square, feature custom sans-serif typeface with all capital lettering in white. The ends of the letter-lines are slightly curved, which makes the nameplate look sleek and elegant.

New York Life Logo

All three layers of the texts are spaced very close to each other, evoking a sense of flow and smooth movement.

The blue and white color combination reflects the brand’s responsibility and stability, it shows the company as reliable yet with a young spirit. The blue is a symbol of freedom and purity, it adds air to the image and meaning to the brand.