New York Life Logo

New York Life Logo

New York Life is an American insurance firm, which was established in 1845. Being one of the three leading companies of the segment in the USA, the NYLIC is also among 70 largest corporations by the revenue, according to Fortune500.

Meaning and history

New York Life Logo history

The New York Life visual identity is simple yet elegant and positive. It is text-based and its typeface and color scheme are the main design element of the logo.

The current New York Life logo was designed in 2007 by Raphael Boguslav, and was only slightly refined by now.

The three levels of the wordmark, enclosed in a solid blue square, feature custom sans-serif typeface with all capital lettering in white. The ends of the letter-lines are slightly curved, which makes the nameplate look sleek and elegant.

New York Life Logo

All three layers of the texts are spaced very close to each other, evoking a sense of flow and smooth movement.

The blue and white color combination reflects the brand’s responsibility and stability, it shows the company as reliable yet with a young spirit. The blue is a symbol of freedom and purity, it adds air to the image and meaning to the brand.