Progressive Logo

Progressive Logo

One of the largest companies dealing with car insurance in the US, the Progressive Corporation was established in 1937.

Meaning and history Progressive Logo

The Progressive logo that most of us are used to has not been the same always. It has gone through more than a couple changes during over 80 years of the company’s history.

Current symbol Progressive

Progressive symbol

The current emblem is a wordmark given in a clear italicized typeface. This choice provides excellent legibility and makes the logotype instantly recognizable even though it does not contain any unique design elements. The italic typeface adds dynamism and in this way reminds that the company specializes in providing insurance for things that move, from cars to boats and motorcycles.

Icon emblem Progressive

Progressive emblem

When the standard logo is too long, the Corporation uses a small icon. It includes the blue letter “P” against the white background. The typeface is identical to the one used in the regular logotype.

Font of the Progressive Logo

font Progressive Logo

Although the font featured on the Progressive logo resembles Gill Sans MT, in fact the wordmark is based on a custom font designed specifically for this purpose.

Color of the Progressive Logo

color Progressive Logo

Some of the connotations of the blue color are professionalism, trust, and loyalty, all of which suit the brand’s identity perfectly.