United Healthcare Logo

United Healthcare Logo

UnitedHealth Group was the world’s largest healthcare company by revenue in 2016. The group offering healthcare products and insurance services works through a wide network of subsidiaries. UnitedHealth Group is the parent company of UnitedHealthcare.

United Healthcare logo meaning and history

United Healthcare logo

The company’s history dates back to 1974 when the Charter Med Incorporated company was established. Three years later, it went through the reorganization, as the result of which UnitedHealthCare Corporation was created. Since then, it has taken part in a long string of mergers and acquisitions.

Symbol United Healthcare

Symbol United Healthcare

United Healthcare logo is based on a wordmark in a serif font. There’s an emblem to the left, which can be explained as a variation of a shield shape.

Logo versions

Logo United Healthcare

In addition to the primary logo, which is given in dark blue, grey, and white, there are also versions performed in a slightly different palette. The logo may include blue, white, and yellow or feature only two colors, blue and white.

UnitedHealth Group’s emblem

UnitedHealth Groups emblem

UnitedHealth uses a simple wordmark logo in dark blue on the white background. The wordmark features a minimalistic sans serif font. What makes the logo somewhat unusual is that although all the letters are capitals, some of them are bigger in size than the others. This is done so as to identify the initials in the “United” and “Group,” as well as to emphasize the beginning of the “Health” part. Without this, the word “UnitedHealth” would look too long and monolithic and lack legibility, as the result.

The group’s icon as seen on its official web resource is perfectly simple. It is based on the letter “U,” which appears to be given in the same font as on the main logo. The “U” is placed in a square with rounded corners. The color scheme is the same as in the primary wordmark, dark blue for the letter and the frame, white for the background.

Font of the United Healthcare Logo

Font United Healthcare Logo

The traditional serif type looks very much like the Century Std-Book Condensed font created by Tony Stan.