New Look Logo

New Look Logo
New look is a British brand of fashion designer and manufacturer, which was founded in 1969 by Tom Singh. It is one of the most popular fashion brands for the young audience in the world, and today it is a part of Brait SA. 

Meaning and history 

New Look Logo history


New Look brand philosophy is to give a good quality for a good value. The brand respects its consumers and works on making them happy every day. 
The New Look logo is a minimalist and modern wordmark, which is executed in a classic sans-serif font with clean and straight thin lines. The lettering in all-caps look good in black color and on a white background. This monochrome combination makes the logo look elegant and timeless. 
Today New Look has its online retailing direction as one of the biggest priorities, and the brand’s logo was redesigned in order to look perfect as an icon on mobile device screens. It is also universal and can be used on different background and packaging. 
The New Look logo is an example of design simplicity, which is always a good choice for a progressive and constantly growing company.