New Holland Logo

New Holland LogoNew Holland Logo PNG

New Holland is an American agricultural company, which specializes in the production of utility vehicles and agri-machinery. The company was established in 1895 and today is one of the world’s leaders in its segment, aging its subsidiaries across the globe.

Meaning and history

New Holland Logo history

The history of the world’s famous New Holland Agriculture company is actually a combined story of four different brands: Ford, Fiat Trattori, Claeys, and New Holland itself.

New Holland itself was founded in 1895 by Abe Zimmerman in New Holland, Pennsylvania, and originally was engaged in the production of mobile forage crushers for local farmers.

Despite changes in ownership and management, the New Holland Machine Company has grown and evolved, adding to its own portfolio of efficient farming solutions. In particular, it was under this brand name that the first baler with automatic strapping entered the market. In 1947 New Holland was acquired by the Sperry Rand Corporation.

In parallel to New Holland, the three other companies were also developing and growing in the same segment. Thus, in 1906, a Belgian engineer named Leon Kleiss founded a threshing machine business in Siedelgem. His firm went on to improve Europe’s first self-propelled combine harvester, a self-propelled machine that combined the cutting and threshing processes. In 1964, the Sperry Rand Corporation purchased the Clays company and renamed the products, Clayson.

In 1917 in the United States, Henry Ford, another innovator, this time from the automobile industry, released the Fordson Model F tractor. Fordson tractors were known in Czarist and Soviet Russia, thanks to large deliveries from overseas. Ford also continued to develop lines of tractors from such well-known brands as Dexta and Major.

Just one year later, in 1918, Fiat was already demonstrating its first tractor with an internal combustion engine. Later, it was established a specialized agricultural division Fiat Trattori, which in 1974 became known as Fiatagri. At the same time was established a joint engineering company FiatAllis. The commercial divisions Fiatagri and FiatAllis later merged to form Fiat Geotech.

In 1986, the decision of Sperry Corporation to leave the business of producing agricultural equipment led to the fact that Ford, which until then had produced only tractors, bought New Holland, allocating a full line for the production of harvesting equipment. Thus, the new Ford New Holland commercial division concentrated the production of Ford-brand tractors and New Holland-brand harvesters in its hands.

In 1990,Ford management decided to sell its “agricultural” and “construction” assets, and already in 1991, an agreement was reached with the Fiat Group to purchase the latter Ford New Holland, which became part of the Fiat Geotech. The merger resulted in the creation of a new division, N.H. Geotech and all agricultural equipment were produced under one brand – New Holland.

In 2016, the Kongskilde and Overum sub-brands were added to the New Holland Agriculture brand, expanding the product portfolio with equipment for tillage, fodder harvesting, and seeding.

Today, as part of the CNH Industrial Group, the New Holland Agriculture brand maintains a leading position in the development and manufacture of advanced tractors, combines, forage harvesters, loading and unloading equipment, and other specialized agricultural machinery and equipment.

What is New Holland?
New Holland is the name of an international agricultural machinery manufacturer, which was established at the end of the 19th century in America and today headquarters in Europe, distributing its vehicles all over the globe and having a perfect reputation.

1895 – 2008

New Holland Logo-1895
The first logo for New Holland was introduced in 1895, with the creation of the company. It was a strong and fine badge in the blue and white color palette, composed of an enlarged emblem, depicting a stylized leaf, which also had a slight resemblance with a tree, and a wordmark, placed under it. The inscription was set in the uppercase of a narrowed yet bold sans-serif typeface.

2008 – Today

New Holland Logo

The New Holland logo is modern and instantly recognizable across the globe. It represents the company’s nature and industrial segment in the best way possible.

The New Holland logo is composed of a rectangle with rounded angles, comprising a wordmark and an emblem on its left. The rectangle is horizontally divided into two parts, with the upper and bigger one in yellow and the smaller bottom part in blue.

The New Holland wordmark in all the capital letters is executed in a bold sans-serif typeface. It is colored blue and placed on a white part of the background. The stylized tree emblem features the same color as the nameplate and is placed near it, on the left.

The New Holland Tree is a blue rounded square that is divided into six parts by the white trunk and four branches. It looks modern, calm and elegant. Fully symmetric, the tree is a symbol of balance and harmony.

The “Agriculture” tagline is placed on a blue part of the rectangle and colored white. The fine lines of its sans-serif don’t add lightness and purity to the logo, accenting on the company’s profile.

Font and Color

The lettering on the primary New Holland badge is set in two lines and uses two different styles — the heavy uppercase sans-serif for the main wordmark, and the medium-weight, more traditional typeface for the “Agriculture” tagline. The closest font to the one, used for the “New Holland”, is, probably, Neograohic Regular, while the tagline is set in a type, similar to Gill Sans Cyrillic Pro Cyrillic Medium.

As for the color palette of the New Holland visual identity, it is based on a bright and intense combination of yellow and blue, with white used for the tagline. Blue is the symbol of reliability and professionalism, while yellow creates a bright contrast, and represents energy and progressiveness, and white stands for loyalty and trustworthiness.