Caudalie Logo

Caudalie Logo
Caudalie is a French skincare company founded in Bordeaux, France, in 1995.

Meaning and history

Probably the most obviously unusual element of the design is the oval dot above the “i.” The oval shape symbolizes the grape-oriented skincare products, which are the best-known Caudalie’s products.
Logo Caudalie


If you needed to describe the Caudalie logo with only a couple of words, these words could be “understated elegance” or “natural elegance.” On the one hand, the glyphs forming the wordmark look rather simple and perfectly legible. On the other hand, if you take a closer look, you will notice the refined serifs and the way the width of the strokes varies within each glyph.