NatWest Logo

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NatWest Logo
The logotype of one of the largest banks in the UK, NatWest, has gone through a series of updates, yet has been rather consistent in its core.

Meaning and History logo

NatWest Logo history

The three interlocking cubes that were adopted as the NatWest logo in 1968 can be interpreted in two ways. According to the company, they represent the coming together of three separate banks, while some sources mention that they also symbolize the circulation of money in the financial system.

Evolution of the symbol

symbol NatWest
In the 1990s, the word “NatWest” was added to the symbol. The 2003 design is the first one to use the color palette including red, purple, and pink. In 2014, the emblem became a single color, while the lettering grew a bit bolder.

Current emblem

NatWest emblem
In 2016, the new version was introduced, in which the arrows turned into 3D cubes. The wordmark was placed below the emblem. To create the illusion of three dimensions, two more shades of red were added. While arrows add dynamism, cubes imply solidity.
Interestingly enough, the current cubes were actually inspired by one of the earliest designs created in 1968 and buried deep in the archives. The emblem was updated by the London office of Futurebrand.


Font NatWest Logo
The typeface used on the wordmark is very close (although not exactly similar) to the Interstate Regular font developed by Tobias Frere-Jones and published by Font Bureau. In addition to it, the bank often used a custom typeface called RN House Sans in its advertisements.


Color NatWest Logo
The current Natwest logo combines purple with pink and two shades of red against the white background.