Mutual of Omaha Logo

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Mutual of Omaha is an American insurance group, which was organized in 1909. The corporation specializes in life and health insurance policies as well as long-term care and disability ones. Today the company has over 6 thousand employees in its nationwide offices and annual revenue of around 10 billion USD.

Meaning and history

Mutual of Omaha Logo history

The company’s visual identity we all know today was designed in 1948, when the company changed their title to the Mutual of Omaha. Today the emblem remains almost untouched, just slightly modernized and the wordmark is written in a more stylish and contemporary font.
The company’s logo is composed of a rounded emblem with a solid and bold wordmark under it. The emblem depicts a stylized Indian head enclosed in a circle. The symbol was designed by the Bozell & Jacobs agency, inspired by a penny.
The Indian with a feather headpiece is drawn in profile, facing left. It looks very modern and strong, reflecting the company’s background and legacy and showing its roots and traditional approach to business.
Mutual of Omaha Logo


The company’s wordmark is executed in two different fonts, both custom. The “Mutual” and “Omaha” words are written in a bold and modern sans-serif with futuristic lines and an open contour of the letter “A”.
The “Of” of the nameplate is written in a sophisticated cursive, which adds elegance and lightness to the bold and strong logo.


Despite its geographical naming, Mutual of Omaha operates in 44 states across America, providing individual customers and businesses with a wide range of insurance and financial assistance. Today the company serves 3.8 million individual customers and 9 million members that are part of employer groups (the firm serves around 39 thousand such groups).
Mutual of Omaha Emblem
Mutual of Omaha Insurance Company provides insurance services. The Company offers annuities, cancer, dental, accidental, life, and disability insurance, as well as investment and retirement assistance. Mutual of Omaha Insurance serves consumers in the United States.
The group offers health, life, and annuity policies to people and families along with individual medicare and group dental products. The company is actively working on expanding its dental segment, and have included more than 200 thousand dental services providers in its list during the last few years.
Besides medicare supplement, disability, and long-term care coverage plans, the company provides investor services, such as brokerage, pension plans, and mutual funds.