Momondo is a global travel search site, the part of KAYAK subsidiary of Booking Holdings. Was launched in Denmark in 2006, it now has 250 people from over 40 countries in its head office in Copenhagen.
Meaning and history
The momondo logo is very colorful and recognizable. It consists of a wordmark and a round icon composed of twelve petals with pointed corners.
The main momondo message is “An Open World Begins with an Open Mind” and the company aimed to show their vision of an open colorful world in its logo.
The color palette of the momondo logo includes dark turquoise, fuchsia rose and electric orange. With the wordmark and the icon are based on these three colors.
The brand’s philosophy is based on the belief that everybody should be able to travel the world because traveling unites people. The momondo logo is a perfect reflection of the brand’s main idea and its vision of the world, where our differences are a source of inspiration and development, not intolerance and prejudice.
What is Momondo?
Momondo is the name of an online travel search and booking platform, which was launched in 2006, and today is a part of the KAYAK Group. The ok form operates all over the globe and successfully competes for the leading positions in the market.
Font and Color
The bold futuristic lowercase lettering from the primary Momondo logo is set in a clean sans-serif typeface with horizontally extended letters, arched contours, and straight cuts of the bars. The closest fonts to the one, used in the Momondo insignia, are, probably, Bauhaus Bugler Bold, or All Round Gothic Semi.
As for the color palette of the Momondo visual identity, it is composed of blue, pink, and orange-to-yellow gradients, which stand for diversity, choice, and assortment of offers, available to find via the Momondo platform.