Mojang Logo

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Mojang logo
Mojang is the name of the Scandinavian video-games creator, which was established in 1009 in Sweden. The company became famous for developing Minecraft, which is considered to be the most popular and best-selling game in the world.

Meaning and history

Mojang logo


The name of the company, Mojang, translates from Swedish as “a gadget”. And the brand’s visual identity matches the name’s meaning.
The Mojang logo is composed of a wordmark with an emblem on its left, which is often used on its own, as the brand’s icon.
The Mojang nameplate in all the capitals is executed in a modern sans-serif typeface with clean sleek lines and the straight cut of the letters’ edges. The inscription is well-balanced in terms of line thickness and space and looks powerful and solid.
Mojang emblem
The Mojang emblem is a red square with its upper left and bottom right corners rounded. The red background of the icon depicts an abstract symbol with a little flame on its top. The company says the image was inspired by a sewing machine silhouette.
The Mojang red black and the white color palette is a traditional symbol of power, reliability and progressive character of the company. This classic tricolor represents a strong and confident brand that values innovations and is passionate about what it does.
The Mojang logo is contemporary and stylish in its minimalism and strict shapes. It looks actual and reflects the brand’s nature.