Miravia Logo


Miravia LogoMiravia Logo PNG

Miravia is a comprehensive online store, a new venture by the global e-commerce giant Alibaba. It offers a wide range of products including beauty, health, fashion, home goods, electronics, groceries, toys, sports equipment, and pet supplies. Known for its innovative e-commerce experience, Miravia aims to enhance lifestyles by providing diverse products alongside attractive offers like flash sales, discount coupons, welcome coupons, and second-order coupons. As a part of the Alibaba group, Miravia brings a trusted and expansive online shopping platform to its customers, combining convenience with variety​​​​​​​​.

Meaning and history

Miravia.es, an innovative venture by Alibaba, marks a significant chapter in the evolution of global e-commerce. Launched in Spain towards the end of a recent year, Miravia.es quickly became a buzzword in the online shopping realm. This digital platform is not just another online store; it’s an embodiment of Alibaba’s commitment to diversifying and enhancing the e-commerce experience for a global audience.

Miravia.es is designed as a one-stop-shop, offering an extensive range of products. From beauty and health essentials to the latest in fashion, home goods, electronics, and even supermarket items, the platform caters to a wide array of customer needs. Notably, it also includes categories often overlooked by major e-commerce sites, such as sports equipment, toys, and pet supplies. This diversity in product range is a strategic move to encompass all aspects of lifestyle under one digital roof.

The platform’s user-friendly interface, both as a website and a mobile app, reflects Alibaba’s tech-savvy approach. Miravia.es is not just about selling products; it’s about creating a shopping experience that is as enjoyable as it is efficient. This is evident in their array of customer-centric features like flash sales, discount coupons, and specially designed welcome and second-order coupons. These marketing strategies are not merely promotional tools but a reflection of Miravia.es’s understanding of and responsiveness to the modern shopper’s desire for value and convenience.

Another distinguishing aspect of Miravia.es is its alignment with Alibaba’s global e-commerce ethos. As a part of one of the world’s largest e-commerce groups, Miravia.es benefits from Alibaba’s vast experience and expertise in the field. This association reassures customers about the platform’s reliability and the quality of its offerings.


Miravia Logo

At the forefront is an avant-garde, polygonal icon, reminiscent of a prism or a gem, which captures attention through its use of a gradient that artfully transitions from a lush, mint green to a rich, amethyst purple. This choice of hues might be emblematic of the brand’s philosophy, bridging the natural with the sophisticated, suggesting a fusion of organic appeal with high-end value. Following this emblem is the brand’s name, “Miravia,” rendered in a bold, no-nonsense typeface that conveys solidity and reliability.

The stark black of the lettering provides a striking contrast to the playful luminescence of the emblem, grounding the logo with a sense of gravitas while maintaining a chic, modern vibe. The overall design balances simplicity with a touch of enigma, hinting at a brand that values both clarity and depth in its identity.

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