Boohoo Logo

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Boohoo is an online fashion retailer, which was established in the UK in 2006. Today the company operates across the globe with its offices in Britain, the United States, and Australia. The wide range of the e-store’s items includes women’s clothing, chores, and accessories, along with beauty products.

Meaning and history

The visual identity of the e-commerce platform is contemporary and laconic. The text-based logo, executed in a monochrome palette, looks simple yet elegant and strong.

The nameplate in black is usually located on a white bag round, but in some of the versions, the company uses a light gray circle, to make the logo more distinct and recognizable.

As for the icon, the brand uses white letter “B” in the same typeface as the official wordmark, placed inside a black square. The white and black color combination reflects the company’s professionalism and stability, shows its link to fashion and evokes a sense of authority and expertise.

Boohoo Logo

The minimalist and modest logo of the fashion retailer is an example of timeless and powerful visual identity design, which will always be actual and will always look great on the websites, mobile apps, and packaging.


The wordmark of the e-commerce platform’s visual identity is executed in a modern sans-serif typeface, which is pretty close to Nesobrite SemiExp Bold font, but slightly rounded angles of the letters.

The inscription in the lowercase evokes a friendly and welcoming feeling, while the clean and neat lines show the company as confident and reliable.


Being one of the leading fashion retailers in the UK, the company offers a wide selection of women’s clothing and accessories, which it delivers to customers across the globe from its two warehouses in the United Kingdom.

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Boohoo is a part of a large fashion retail group, and it makes it possible for the online store to offer the best deals and discounts to its clients. It also makes it easier to proceed with payments from various methods and organize a fast and safe delivery.

The company’s catalog includes clothing, such as dresses, tops, bottoms and outerwear, footwear, bags and accessories (sunglasses and belts, jewelry and gifts). The e-commerce platform also offers a decent selection of beauty products for both make-up and skincare from the world’s most famous brands.

The online retailer offers special discounts for students and also grants its customers with coupons, allowing them to spend less on the next purchases.

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