Maybelline Logo

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Maybelline Logo

The company was established by Thomas Lyle Williams in 1915. Back then, he was only 19 years old. The first product was named Lash-Brow-Ine. It was based on the mixture of Vaseline and coal dust, which Thomas’s older sister used to make her eyelashes look more beautiful. Later, Thomas named his brand after his sister Mabel.

Meaning and history

Maybelline Logo history


The ad for the original product, Lash-Brow-Ine, contained the lettering “Maybell Laboratories” in a traditional serif type.


On the advertisements of this period, the Maybelline logo features a type inspired by handwriting. The glyphs are formed by elegant calligraphic strokes.

1940s – 1950s

The handwriting-inspired style is preserved, and yet, there are quite a few alterations. On the whole, the wordmark looks lighter than its predecessor, with higher letters. The “M” is larger in comparison with other letters, with its ends forming beautiful curves. The design is slightly more casual than the previous one.

Logo Maybelline


While the logo still uses a handwritten script, it has a by far more casual style than both the previous designs. There is almost no slope on the letters. The wordmark is red.


When the brand introduced its first range of lip products, an utterly new logo was unveiled. The word “Maybelline” now featured a simpler type. The letters were positioned so close to each other that they stuck together or overlapped.


This version appears virtually the same, apart from a couple of barely noticeable alterations (the lower end of the “y,” for instance).


In a commercial featuring Christy Turlington and Mark Vanderloo, a slightly different version could be seen. Here, the type was very bold and heavy, with rather wide letters.

Logo Maybelline1


The wordmark is given in an austere sans. The name of the brand looks rather wide. It is partly due to the pretty flat type and partly due to the generous breathing space between the glyphs.

Below the word “Maybelline,” the lettering “New York” can be seen. While the type is the same as the one featured above, the space between the letters is smaller. The size of the glyphs is smaller too.


While the basic shape of the glyphs has remained the same as in the previous Maybelline logo, the type has grown somewhat lighter. The lettering “New York” now looks smaller.


The logo can be placed over the black background (in this case, the wordmark is white) or over the white background (in this case, it is black).