Biotherm Logo

1 Star2 Stars3 Stars4 Stars5 Stars
Loading...

Biotherm Logo
Biotherm is one of the brands that belong to L’Oréal. The history of Biotherm can be traced back to early 20th century. Today, it is among the best-known French luxury skincare companies.

Meaning and history

The current Biotherm logo features a simple sans serif type. What makes the wordmark distinctive is the way the letters “H” and “E” stick together forming a single glyph.


Interestingly, the same approach was used in the previous logo – the “HE” glyph was the same. The design looked somewhat different, though. There was a black flag below the wordmark, while the breathing space between the letters was a little more generous.