Goldwell Logo

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Goldwell Logo
Goldwell is a stylist-exclusive brand of hair color and haircare products. It is part of Kao Salon Division.

Meaning and history

Logo Goldwell


The highlight of the Goldwell logo is a red square following the name of the brand. The square replaces a full stop and is supposed to mean that Goldwell is your ultimate destination: once you have found these products, you do not need to look for anything else. The square is even used as the company’s emblem on its own (without the wordmark).
The type featured in the wordmark is a utilitarian and rather heavy sans.