Goldwell Logo

Goldwell logoGoldwell Logo PNG

Goldwell is a stylist-exclusive brand of hair color and haircare products. It is part of Kao Salon Division.

Meaning and history

Goldwell Logo history


Goldwell Logo 1966
The Goldwell logo, introduced in 1966 featured a bold yet smooth inscription in monochrome’s which looked stable yet friendly and playful. The thick sans-serif letters of the logotype were waved, which made the whole look of the emblem elegant and soft and reflected the purpose of the brand, reminding of smooth curly hair.


Goldwell logo

The logo was redesigned only once, in 2005, and the company decided to keep the massive sand-serif lettering as the main brand’s signifier. Though the typeface was changed to a more modern and laconic one, the original mood of the inscription remained. The wave turned into a strictly straight line, black color was switched to gray, and on the right from the lettering a solid burgundy square appeared.

The highlight of the Goldwell logo is a red square following the name of the brand. The square replaces a full stop and is supposed to mean that Goldwell is your ultimate destination: once you have found these products, you do not need to look for anything else. The square is even used as the company’s emblem on its own (without the wordmark).

Logo Goldwell

The type featured in the wordmark is a utilitarian and rather heavy sans.