Maxim Logo

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Maxim Logo
Maxim is a men’s magazine launched in 1995 in the U.K. by Felix Dennis. Maxim is an international magazine and is known for its revealing pictorials featuring popular actresses, singers, and female models.

Meaning and history

Maxim Logo


The Maxim logo is a bold and recognizable wordmark. For the most part of its history it’s been associated with red color, but after the last brand’s redesign the logo became monochrome.
The typeface is an improved version of famous Times New Roman font, it’s name is Trajan.
The logo is the Trajan wordmark in black on a white background. Sometimes the brand switch its colors. For example for the icon. The Maxim symbol is a black square with a white M on it.
Monochrome adds a feeling of strength and power to the brand’s identity of one of the world’s most popular men’s lifestyle magazines.