Magneti Marelli Logo

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Magneti Marelli Logo
Magneti Marcelo is an Italian brand of automobile accessories manufacturing company, which was established by Fiat and Ercole Marelli in 1919. The brand became famous for its high-tech innovations.

Meaning and history

The Magneti Marelli visual identity was designed in 1919 and stayed with the brand throughout its long history. The text-based Magneti Marelli logo became instantly recognizable all over the world and synonymous with the brand’s products.
The logo is composed of a wordmark, where the two parts are placed one above another in an elliptic form with no framing. The two words share their first and last letter, “M” and “I”.
The inscription in all the capital letters is executed in a bold sans-serif typeface and looks strong and modern.
Magneti Marelli Logo


The Magneti Marelli logo shape resembles an eye and evokes a sense of creative approach and the company’s value of art and design.
The white and blue color palette of the brand’s logo represents the company as professional and reliable, quality-centered and loyal to its customers. The color combination also creates a feeling of stability and confidence.