Lowe’s Logo

Lowe’s Logo
The official name of the American retail chain working under the Lowe’s brand is Lowe’s Companies, Inc. As of 2019, the chain includes over 2,000 home improvement and hardware stores located in the United States and Canada. The headquarters are located in Mooresville, North Carolina.

Meaning and history

Lowe’s Logo history


In 1946-1965, the brand used a wordmark logo in red, which was replaced by a dark blue wordmark in 1965.
In 1997, the company introduced a four-color logo based on a house emblem. Here, the dark blue house, which can be seen on the current emblem, had a bright red and grey outlines. While the four-color version was a primary one, you could also come across a version where grey and red weren’t used.
Another important difference from the current Lowe’s logo was the text “Home Improvement Warehouse,” which could be seen right under the name of the brand, within the house emblem. Sometimes, one more tagline was added, “Improving Home Improvement.” The tagline was given in black and placed below the house.

Primary symbol

Lowe’s symbol
The basic shape of the logo, a house, gives a hint as to what specialization the company has. Inside the dark blue building, the lettering “Lowe’s” can be seen. With a stretch, the glyphs can be interpreted as windows.

Emblem versions

Lowe’s emblem
While the house emblem can be used as a standalone logo, the brand also has an extended version. Here, the house is accompanied by the text “Never stop improving,” which is placed either under the main emblem (horizontal logo) or below it (vertical logo). Whatever the position, the tagline is given in light blue, which creates a soft contrast with the dark blue of the main emblem.

Font

Lowe’s brand logo
While the company’s brand guidelines name Avenir the main corporate font, the tagline on the logo appears to be based on a somewhat different type. Although it looks as legible and versatile as Avenir, the glyphs are slightly different. For instance, you can notice that the “G” on the wordmark has a rounded lower angle.
What about the type used for the word “Lowe’s”? It looks completely different than the rest of the logo. The shape of the “O” is closer to a rectangle, which makes it resemble a window – a perfect fit for the house logo. The slightly unusual shape of the “w,” in its turn, appears to have been inspired by the distinctive “O.”

Colors

Lowe’s
The dark shade of blue featured on the Lowe’s logo (corporate blue) goes under the number 280 in the Pantone system (RGB: 0, 73, 144). The light blue (secondary blue) is PMS 3005.