Lowe’s Logo

Lowe’s LogoLowe’s Logo PNG

The official name of the American retail chain working under the Lowe’s brand is Lowe’s Companies, Inc. As of 2019, the chain includes over 2,000 home improvement and hardware stores located in the United States and Canada. The headquarters are located in Mooresville, North Carolina.

Meaning and history

Lowe’s Logo history

1955 – 1965

Lowe’s Logo-1955The brand used a wordmark logo in red, which was replaced by a dark blue wordmark in 1965.

1965 – Today

Lowe’s Logo-1965
The new color palette was adopted for the Lowe’s visual identity in 1965. The logotype was set in the uppercase of a fancy custom sans-serif typeface, with the smooth thick lines of the letters, and the first “L” enlarged. The new color palette of the logo was based on a dark yet calm shade of blue, the color, which reflects such senses as reliability, trustworthiness, and professionalism.

1997 – 2008

Lowe’s Logo-1997In 1997, the company introduced a four-color logo based on a house emblem. Here, the dark blue house, which can be seen on the current emblem, had a bright red and grey outlines. While the four-color version was a primary one, you could also come across a version where grey and red weren’t used.

2008 – Today

Lowe’s Logo

Another important difference from the current Lowe’s logo was the text “Home Improvement Warehouse,” which could be seen right under the name of the brand, within the house emblem. Sometimes, one more tagline was added, “Improving Home Improvement.” The tagline was given in black and placed below the house.

Primary symbol

Lowe’s symbol

The basic shape of the logo, a house, gives a hint as to what specialization the company has. Inside the dark blue building, the lettering “Lowe’s” can be seen. With a stretch, the glyphs can be interpreted as windows.

Emblem versions

Lowe’s emblem

While the house emblem can be used as a standalone logo, the brand also has an extended version. Here, the house is accompanied by the text “Never stop improving,” which is placed either under the main emblem (horizontal logo) or below it (vertical logo). Whatever the position, the tagline is given in light blue, which creates a soft contrast with the dark blue of the main emblem.

Font

Lowe’s brand logo

While the company’s brand guidelines name Avenir the main corporate font, the tagline on the logo appears to be based on a somewhat different type. Although it looks as legible and versatile as Avenir, the glyphs are slightly different. For instance, you can notice that the “G” on the wordmark has a rounded lower angle.

What about the type used for the word “Lowe’s”? It looks completely different than the rest of the logo. The shape of the “O” is closer to a rectangle, which makes it resemble a window – a perfect fit for the house logo. The slightly unusual shape of the “w,” in its turn, appears to have been inspired by the distinctive “O.”

Colors

Lowe’s

The dark shade of blue featured on the Lowe’s logo (corporate blue) goes under the number 280 in the Pantone system (RGB: 0, 73, 144). The light blue (secondary blue) is PMS 3005.