L’Occitane Logo

L'Occitane Logo
L’Occitane en Provence was established in 1976. Today, it is among the best-known international retailers of body, face, and home products, as well as fragrances. It is headquartered in Manosque, France.

Meaning and history

The L’Occitane logo is based on a traditional serif type. It adds a subtle retro touch, which hints at the company’s rich heritage.
The type is showcased in both the word “L’Occitane” (which is larger and positioned in the first line) and “En Provence” (smaller letters, below).
Logo L'Occitane


While the wordmark is often given in black against the white background, the colored version is also popular. The youthful shade of yellow featured here has been inspired by the generous sun of Provence.