Lindex Logo

Lindex logoLindex Logo PNG

Lindex is a Scandinavian brand of a fashion retailing company, which was established in 1954 in Sweden. Today the brand is a part of the Stockmann Group and has almost 500 stores all over Europe and in some countries of the Middle East.

Meaning and history

Lindex Logo history


The Lindex text-based visual identity is laconic yet instantly recognizable. Built on a principle of bright color, its logo looks modern and fresh.

The Lindex wordmark in all capitals is executed in a traditional sans-serif typeface, with the only unique element — the letter “E”. The Lindex “X” resembles a mirrored “3” with its middle horizontal bar shortened.

The Lindex nameplate has a lot of light and looks fresh and crispy due to its letters spacing. It looks great on a white background, as its main red color created a bright contrast and represents the company’s passion and power.

The Lindex signature red is a Pantone 199C, which is a soft and calm version of red, evoking a warm and comfortable feeling, and creating a sense of love and friendship.

1982 – 1998

Lindex Logo 1982

1998 – 2010

Lindex Logo 1998

2010 – Today

Lindex logo

The Lindex logo is minimalist yet contemporary and actual. It reflects the company’s retailing focus and makes the brand stand out from the list of its competitors.