Licious Logo

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Licious Logo
Licious is an Indian retailer of meat products, which was established in 2015 by Abhay Hanjura and Vivek Gupta. The company offers a wide range of fresh meat and seafood available to order through their website and have a delivery service across the country.

Meaning and history

The visual identity of the Indian delivery service is modern and has a young and progressive mood. Its logo looks like one of the high-tech companies of the new generation.
The black wordmark is accompanied by a red element, making the whole picture friendly and recognizable. The dots above two letters “I” are colored red, and their bottom parts are connected with a red curve, resembling a smile.
Licious Logo1


The strict simple wordmark with an abstract smiling face inside looks contemporary and solid. All the lines are perfectly balanced, as well as space between the letters and their size.
On some version of the logo, there is also a simple delicate tagline “Born to Meat”, executed in a stricter typeface and showing the company as a professional and reliable one, adding a sense of reliability and expertise.

Font

The wordmark is executed in a bold rounded sans-serif typeface, which is similar to Houschka Roundel, a font that looks sleek and friendly.
The tagline in all capitals is written in a more traditional font, the one that is close to Bicyclette Black with straight lines and distinct angles. The font of the motto perfectly balanced the smooth nameplate, making the whole image harmonized and stylish.
Licious Logo

Review

Licious is an Indian online service, specialized in delivering fresh meat, fish, and seafood to almost all the regions across the country. The company does everything to provide their customers with the best quality of products and has all the facilities in order to keep the meat and other foods fresh.
The e-commerce platform works through the website and mobile app and guarantees a delivery within only 2 hours after the order was placed. The meat and seafood provider cares about its reputation and keeps its promises.