Lexmark is a laser printer manufacturer from the United States, which was established in 1991. The company, founded by IBM and manned after the city it is headquartered in (Lexington), today is owned by three Chinese corporations.
Lexmark International was founded in 1991. The establishment of one of the world’s leading manufacturers specializing in the development and production of printing solutions took place based on a division of IBM Corporation. IBM decided to restructure and sell this division, and the buyer was Clayton &Dubilier’s investment company.
Today Lexmark has offices in 150 countries around the world. Lexmark International is one of the three largest printer manufacturers in the world. The company is headquartered in Lexington, USA.
Lexmark’s list of products includes dot matrix, laser, and inkjet printers, as well as networking solutions for corporate printing. Plus the accompanying consumables for them. All the equipment that the company produces is designed not only for corporate but also for home use.
What is Lexmark?
Lexmark is the name of an American laser printer manufacturer, which was established in the United States in 1991. Today one of the world’s leaders in its segment, Lexmark is owned by three Chinese corporations and has most of its production facilities located in China.
The Lexmark logo, introduced in 1991, was composed of an elegant and bold wordmark with a small geometric element in it. The inscription was executed in a sleek serif typeface with all letters capitalized and the first one — enlarged. The lettering was set in black and had its left bottom part of the “A” replaced by a red vertically stretched rhombus.
The Lexmark logo, designed in 2015, is composed of a wordmark with an emblem on its left.
The inscription is executed in a custom sans-serif typeface with a unique approach to the letters “X” and “K”. The Lexmark signature letters have their sidebars flat and the tops — pointed. It makes the “X” look like it is turned around and the “K” — as if it was cut.
The signature inscription is written in black, which adds elegance and style to the nameplate and balances the brightness of the emblem.
The Lexmark emblem is a stylized square, composed of four parts in different shades of green, which a white rhombus in the middle. It is a symbol of the opened window into the future, the reflection of progress and innovations. The simplicity of its shape is harmonized by the intensity of colors.
The green white and black color palette of the Lexmark logo represents an energetic and dynamic company, which is open to experiments and values innovations and progress above all.
The Lexmark logo is fresh and crispy, it has a young spirit and reflects the new generation of both business and customers.
The modest yet progressive lettering from the primary badge of Lexmark is set in a title case in an edgy and distinctive sans-serif typeface with sharp ends of the lines. The closest fonts to the one, used in this insignia, are, probably, FF Neuwelt Regular, or Morn Regular, but with the ends of the bars modified and cut diagonally, making up the pointed angles.
As for the color palette of the Lexmark visual identity, it is based on four shades of green, set against a white background and accompanied by a dark gray shade of the lettering. This color combination looks bright and stable, representing growth development and success.