Lane Bryant Logo

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Lane Bryant Logo
Lane Bryant is an American fashion brand, specialized in plus-size women clothing. The company was established in 1902 and today distributes its products across the globe mainly through its online store.

Meaning and history

Lane Bryant Logo history


The Lane Bryant visual identity is based on the classic fashion industry principles — minimalism, monochrome, elegance. The logo is composed of a wordmark in all capital letters.
The typeface is sans-serif with straight lines and sharp angles. The pointed tops on two letters “N” make the whole nameplate look strong and unique.
Usually written in black and placed on a white background, the logo sometimes switches its palette and puts white lettering in a black rectangle. That makes it look brighter and more modern.
Lane Bryant Logo
The brand’s signifier, which is also used as a website icon, is composed of two capital letters, “LB”, which are connected to each other, yet there is a small vertical white line on the bottom of the letter “B”, showing where the elongated tail of “L” ends.
The Lane Bryant logo is minimalist yet powerful. It shows the brand’s individuality and creative approach, as well as huge attention to details.