Lakme Logo

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Lakme Logo

One of the most popular Indian cosmetics brands, Lakmé is owned by Hindustan Unilever.

Meaning and history

Lakme Logo history

The Lakme logo has a rather austere look – nothing but the five letters constituting the name of the brand. And yet, the design has its style and symbolism.

The distinctive look of the logo is provided by the square basic shape of the glyphs. The clean lines only reinforce this effect. We can also say that the flattened glyphs can be interpreted as a representation of the shape of the jars used for many Lakme products.