La Redoute Logo

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La Redoute logo
La Redoute is a famous French fashion retaking company, which was established in 1837. Today the brand is a part of Galeries Lafayette Group and has over 7 mil, monthly visitors, on its website.

Meaning and history

La Redoute logo

La Redoute’s visual identity has always been text-based. The previous company’s logo was based on a bright color palette, but after the redesign, the logo was simpli-fied, in order to keep up with the latest design trends.
The previous La Redoute logo featured a bright green and white color palette, where all capital letters of the wordmark were placed on a green background. Sometimes the brand used green for the inscription, which was executed in gradient shades in order to create a three-dimensional effect.
The current La Redoute logo is a simple and elegant monochrome wordmark, where only two letters are capitalized. The inscription is executed in a traditional sans-serif typeface with rounded shapes and distinct edges of the letters.
The brand’s icon is composed of a thin letter “R” placed on a white background and enclosed in a black square frame of the same thickness.
La Redoute logo is elegant and timeless, it is a representation of the company with a huge heritage and a strong link to its roots.