La Prairie Logo

La Prairie Logo
Laboratoires La Prairie is a skincare brand, which has been part of Beiersdorf since 1991. In addition to the skincare products, it also offers perfumes and an upmarket makeup collection.

Meaning and history

What makes the La Prairie logo distinctive is the way the letters seem to have been squeezed together. There is hardly any breathing space at all between the first three and the last three letters. For instance, the “p,” “r,” and “a” actually partly overlap. The same can be said about the article “la” and the letters “r,” “i,” and “e.”
Logo La Prairie


The designer left some space around the “i” in the middle, which saves the wordmark from illegibility.
The glyphs of the word “Switzerland” below have enough breathing space, though, which provides decent legibility even at smaller sizes.