Essie Logo

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Essie Logo
Essie is a major American nail polish brand. It was founded in 1981 and purchased by L’Oreal in 2010.

Meaning and history

Logo Essie


The Essie logo is an example of a very simple logotype – there is nothing but the name of the brand in a minimalist lowercase type. This simplicity and the shortness of the word “Essie” are great for the company as they make the logo easy to reproduce on the glass surface of the jars. As a result, the products have a highly distinctive look with the 3D wordmark on their surface.