Kyocera is a Japanese brand of ceramics and electronics design and development company, famous for its solar power systems, the brand was founded in 1959. It’s creator, Kazuo Inamori named the brand “Kyoto Ceramics” after the city where it was established as a company specializing in fine ceramics.
Meaning and history
The Kyocera logo is a reflection of Japanese understanding of style and beauty. It is laconic, elegant and sophisticated. Clean bold lines of its typeface and geometric emblem make the logo modern and dynamic.
What is Kyocera?
Kyocera is The name of a Japanese brand and manufacturer of printers, copiers, and other computer-related electronics.Kyocera was founded in 1959 by Dr. Kazuo Inamori. The company was originally called Kyoto Ceramic Co., Ltd. and specialized in the production of fine ceramics.
1982 – 2003
The Kyocera logo, used by the Japanese company from the beginning of the 1980s until the beginning of the 2000s, looked almost exactly the same as the current logo, but with the graphical emblem slightly larger and the shade of red, used for it — brighter and lighter.
2003 – Today
The red and black color palette resembles of the brand’s heritage and history, it is a very Japanese combination of colors.
The emblem is contemporary and recognizable. It represents the company’s initials — letter “K” encircling a “C”. Sometimes the brand uses its statement “The New Value Frontier” for the logo, which is placed above the emblem.
The Kyocera brand is strong and original, high quality and lasers technologies — are the brands main values.
Font and Color
The Kyocera logotype uses both capital and lowercase letters in its composition. And this is one of the elements, making the visual identity of the company unique. Its sleek and futuristic sans-serif typeface with softened outer angles and straight sharp inner ones is pretty close to the Robofan Light font and has something in common with Massiva GrotesQ Light.
The black, red, and white color palette of the Kyocera logo represents the company at its best, pointing on professionalism and power, along with such qualities as loyalty, passion, and progressiveness. This combination looks strong and bright on almost any background and evokes a sense of style and strength.