In addition to the wordmark, the logo of the Spanish shoe brand Kanna comprises a unique icon, which helps to create an instantly recognizable and highly memorable brand identity.
You can see three identical curves looking as if they used to be parts of a triangle with rounded corners, which is now broken. Next to the icon, there’s the word “Kanna” in lowercase letters.
Meaning and history
Kanna was established in 1985. While originally it focused on handmade jute shoes, today the Kanna logo can be seen on a variety of items, from sneakers, moccasins, and ankle boots to bags and espadrilles.
Colors
The choice of color – gold – conjures the images of sun, sand, as well as luxury.